Monitor Performance and Identify Opportunities
Track your performance in the advertising industry and identify high-value opportunities with the help of our curated Programmatic and Direct Benchmarks Datasets.
Burt Benchmarks Premium is powered by the robust Burt Data Network, which includes:
Geographic Focus: Specialized data from the US & Canada.
Versatile Data Sources: A mix of both Direct and Programmatic data.
Advanced AI/ML: Unique advertiser mapping driven by cutting-edge artificial intelligence and machine learning.
Extensive Publisher Network: Involvement of 70+ publishers.
Substantial Ad Spend Coverage: Over $6B in annual ad spend analyzed.
Massive Scale: 100B+ monthly impressions processed.
With Direct Benchmarks, you can compare your eCPM across advertisers, ad types, and device types with the benchmark values.
With Programmatic Benchmarks, you can compare your eCPM across advertisers, partners, and transaction types with the benchmark values.